Social media has become one of the best marketing tools for businesses of all sizes. While Facebook is definitely the most popular network, the other networks that connect with it like Instagram are equally powerful. Instagram for example, is perfect for creating visual content that you can share on other platforms or even your website.
Here are three ways your company can leverage Instagram for better marketing.
1. Post at the most opportune time Many social media platforms like Facebook, have a strategic time for you to post content in order to have a higher chance of getting your name and content in front of users. But with Instagram, the time is actually different.
Because Instagram is largely mobile based, users tend to be accessing the platform at nearly all hours. One would think that if users access the platform mainly from their mobile devices, optimal time to post content would be after working hours. But, most people use their phones throughout the day, so there really is no major difference; users are online at all hours.
Therefore, the best time to post is almost any time. This means you need to figure out when the best time to post is for your company. Try picking a time when you think your audience will be looking at their devices and post then. Keep track of how many shares, likes and comments you get. Be sure to do this for a few weeks, then try another time. Over time, you should find when you get the most interaction, which becomes the best time to post.
Also looking at your industry could help. If you are a restaurant who is only open for dinner, posting pictures in the evening may not be the best. Instead post in the afternoon, before you open.
2. Hashtag it! Like Twitter and now Facebook, Instagram supports hashtags. By adding one in front of the terms in the image or video's description, you will make your post searchable and could increase the chances others will see it. Unlike the other networks however, numerous hashtags could actually increase interactions.
That being said, not every word should have a hashtag. Instead, hashtag words related to the image or video and try to integrate them seamlessly into the description. By putting all of the tags at the bottom or first, you could risk driving users away, largely because they are jumbled.
3. Videos or photos? Instagram recently introduced videos, which have proven to be useful for many marketers. While this is still a new feature, the bigger companies are using it while the smaller ones haven't begun to adopt it.
If you can find a use for your 15 second videos, for example how to use your product, you could see an increase in traffic and interactions. Because you can also upload or link these to your Facebook and even your website, Instagram could turn out to be a valuable tool for short video promotions.
Of course, you can do this with photos as well, so be sure to try incorporate both features. There are also numerous filters you can apply to both your videos and photos, so be sure to look through them all to see what makes your content look the best.
If you are looking to learn more about Instagram and how it can help with your social media and marketing presence, please contact us today.
In order for a business to be successful, you must have a solid marketing strategy. These days that means having an Internet presence. While having a website is a good start, most marketing relies to some extent on social media. With a solid social media presence you can stimulate not only increased brand awareness but also achieve higher search ranking.
If you are looking to harness the power of social media and potentially increase your ranking on SERPs (Search Engine Results Page) here are five tips on how you can do so.
1. Relevant & interesting content When people look at websites and social media profiles, they are usually looking for specific information. When it comes to businesses, most people look at social media profiles to get a better glimpse into what exactly a company does and how they interact with the online world around them.
It is guaranteed that an interested user will look at your About page, so it is a good idea to include information about your company and what you do in this section. This is a great place to use keywords that usually don't fit well into the newsfeed. Try thinking like a customer and asking yourself, "What keywords would I type in a search engine to find my company?" Create a list and try to work them into the Description and About sections of all social media profiles you use.
Because these sections aren't set in stone, you can, and should, update them on a fairly regular basis. If you notice that certain keywords are becoming more popular, or users are using different keywords, update your content to match this. The key here is to try and always be aware of what information your customers - potential and otherwise - are looking for.
2. Promote & maintain discussions Search giant Google has publicly acknowledged that part of their advanced search algorithms have been written to look for social media pages and accounts that have discussion and commentary. In other words: If you create content that promotes discussion, there is a higher chance that your site will feature higher in search results.
It's important to remember that social media is a two-way street. When you post content that starts a discussion, you should be an active member of that conversation or debate. Try prompting users to explain their ideas and comments, or ask more questions to keep the discussion going.
3. Audit all of your links Links have become an important part of the Internet and social media. For an effective strategy, social media needs to be linked to your main Web presence - your website. This can be done by putting a link in your contact information and in your About sections. It is also acceptable to put links in some posts or tweets, as long as they are relevant to what you do. i.e., a post that tells users to check out your new website or page.
The reason for this is because search engines don't just look at websites for results anymore, they also look at social media and so much more. If you can find a way to show these engines that your profiles and site are linked, you should see a stronger overall presence in search results.
There is one caveat with links however: If you post a comment about something unrelated to what you do that includes a link to your website, this can be seen as a negative form of link building and you could end up being punished in search results. To that end, it is a good idea to go over your profiles and make sure all links work, and make sense. By having working links that are appropriate, you could see an increase in your location in search results.
4. Location! Location! Location! For many small to medium businesses physical location is still an incredibly important aspect of your online presence. You should make sure that you include your physical address, contact information and regional location. If possible, it is a good idea to include geo-location in your posts. For example, when creating a post in Facebook, press the button that looks like a pin in the bottom of the post window. This will add your location to the post.
The reason for this can be found in the way people search for businesses. Now, when people are looking for a business they usually conduct a local search i.e., printer in Denver which will return similar businesses in their local area. If you have your location on your social media profiles, the chances of you showing up in local searches is increased.
5. Be realistic While social media is important, it's not the be-all and end-all. In order to increase your search rank, you will need to work hard on your social media campaign. Posting relevant, interesting content on a regular basis and keeping conversations going takes time. Beyond that, you can't expect immediate results. It could take months or longer to see an increase, and even then it may only be slight, especially if you operate in a highly competitive industry.
While your rank may not improve in leaps and bounds, a solid social media presence will bring about an expanded brand awareness overall. Combine this with other business aspects, like excellent customer service, and you could also see increased loyalty and sales. If you would like to learn more about social media and how it can help your brand, please contact us today.
We're just going to come out and say it: Social media is chaotic. What we mean by this is that due to its continuously changing nature, it can be hard for most business users to keep on top of current trends. While many small to medium businesses are starting to develop a presence on various social media platforms, many aren't too sure about new ways in which they can capitalize on this new technology.
Here is an overview of five common social media trends that small to medium businesses should be aware of.
1. Visual content rules Being successful with social media efforts means that you need to have engaging content. Sure written content will get likes and interest, but it's visual content that seems to really engage viewers.
According to a recent study by Kissmetrics, "photos get 53% more Likes, 104% more comments and 84% more click-throughs than posts containing text only." If you don't already post visual content, like pictures and videos, it may be time to start looking into how you can do this. One great platform that enables this is Instagram. You can also take great quality pics from a smartphone and post them directly onto Facebook.
2. Search and social media are one and the same With the recent release of Facebook's Graph Search, increase of Google+ related content in Google Search, and Google now indexing various social media activity, it's quickly becoming essential for a business to have a presence on various social media platforms. The key point to be aware of here is that Internet search results will likely continue to pull results from various social media platforms, so, you need be active on several of them.
3. Social media monetization Businesses are really starting to realize the important role social media sites like Facebook can play in branding and advertising. Companies are starting to take advantage of paid advertising, like Facebook's Ads, that ensures content is displayed to relevant users or user groups. These paid advertisements have proven to be largely successful for many small businesses.
4. Social currency Social currency is the idea of capitalizing on resources that are discovered by having a presence on social media. Essentially this means leveraging your presence on social media to explore new customer related trends and gain insight into what your customers are doing online and what they want. You can then use this information to create new products, or content related to customer wants, that will not only increase engagement but potentially sales too.
5. Microblogging The popularity of sites related to microblogging e.g., Twitter, is still on the rise. The more popular microblogging sites are actually ones that are more visual, like Vine and Instagram. These short posts allow users to share what is going on through images. As we said above, visual content really is key. If you can create posts using these microblogging sites, you are in a good position to see an increase in engagement with your customers - they will enjoy seeing what you are doing, as long as you don't bombard them.
These are just five social media trends but there are many more. Which ones have you noticed and how have they worked for your business? Let us know and share your social media experiences.
It is safe to say that businesses should have a presence on social media. Many choose to be on sites like Facebook, mainly because of the large number of users and higher chance of gaining exposure. There are other networks out there too, like Instagram, that can help further enhance a brand. This is especially the case for companies with physical products who want a better way to visually showcase products or interact with customers.
Instagram is a social network focused around pictures. By downloading it onto your mobile device - Android and Apple iOS - you can take pictures, enhance them by applying various filters and share them on other social media sites, like Facebook, in a short amount of time. With more than 90 million regular users, there is a good chance that some of your customers are using this app.
If your business doesn't utilize this app, now could be the time to look into it, especially since there have been two recent updates that make the platform more viable for businesses. The first being that you can now take, apply specific filters to, and upload short videos. The second being the ability to embed pictures directly into your website, blog or other online content.
With these new features, Instagram has become an even more valuable tool to businesses looking for another way to expand their social reach and brand. Here are four ways you can utilize it:
1. Run a customer photo competition If your business sells physical products, why not start a photo competition where you encourage customers to take pictures of themselves using your products, and post them on Instagram. If you create a specific hashtag, they can add it to their photo and make it searchable too.
Doing this gives your products and company essentially free advertising, while enabling you to track how people use your products and where. Plus, it also gives you the opportunity to better connect with your customers.
2. Show off your products Instagram has a number of great filters that make photos taken on mobile devices look great. If you are looking for a way to show off your products, why not take pictures of them and share these on Facebook or your website?
With the new video feature, you or your staff can even do short product demonstrations, which you then share on social media. This can be a great way to drive customers to buy into your brand, and may start conversations about your products. If you get lucky, the content could even go viral. Again, this is free advertising for you. Plus, there is no need to pay hundreds or thousands of dollars for professional photos that are just going to go on Facebook, so why not save yourself a bit of money and use the phone in your pocket?
3. Capture events Corporate Social Responsibility (CSR) is taken very seriously by many businesses, and can include sponsoring various events. If your company is involved in community action then why not ask participants to take photos using Instagram, and tag your company using a specific hashtag.
You will get free exposure and could get some great pictures that you can share on other social media, or even your website.
4. Easily share pictures on different sites With the recent addition of the ability to embed Instagram pictures into different websites or blogs, you can not only create good looking content, but content that will spark a conversation. If you log into the browser version of Instagram, and find the picture you would like to embed on your site, click on the Share button and scroll down to the bottom-right. You will see the embed code which you can copy and paste on your site or blog.
If you are looking for a good way to expand your brand online, whether it be through Instagram or any other platform, contact us today to see how we can help you connect with your customers in a whole new way.
One of the most popular marketing tools is social media. These services give businesses the ability to connect with their customers and even find potential customers. LinkedIn is a social network that is largely aimed at professionals wanting to connect with their colleagues, but it could also be a valuable tool to help you find potential customers.
Here are five tips on how you can better connect with your potential customers on LinkedIn. While many businesses have a profile, the personal profiles of business owners and managers can also say a lot about a company and either boost or weaken your corporate impression. Think of your LinkedIn profile as not only representing you, but also your business.
1. Be easy to find The problem with many individual profiles is that the owners use keywords that they feel make them look better. For example, many small business owners will use the word 'Owner' in their profile. This is a good idea, but it's likely not what your clients or potential customers are looking for. If your company specializes in say fixie bikes, you can bet that your clients aren't looking for 'fixie bike shop owners', they are probably looking for, 'fixie bike providers'.
When optimizing your profile, and trying to figure out which keywords are best to use, try thinking like your customer. What keywords would they will use to find you or your business. If your profile currently doesn't show up near the top in search results for specific keywords, try using different ones that you think potential customers might use. This will make your profile slightly easier to find.
2. Provide a reason to connect Did you know that you can put headlines in your profile? These appear below your name and are meant to provide a summary of what you do, and why people should connect with you. This is a great space where you can drive interest in you and your business, so create an attention grabbing headline.
The best headlines briefly explain what you do, and also include one or two keywords, along with the local area you work in. For example, if you are a small business consultant in Missoula, in Montana, a attention grabbing headline might reads something like: "I am a certified small business expert who helps businesses in Missoula grow, and achieve greater returns on investment."
It is beneficial to have a profile picture that is professional too, after all, LinkedIn is all about business. If you have a fun, or goofy picture, you may be turning off prospective clients, so it's a good idea to keep your image as professional as possible. That doesn't mean that you can't inject some individuality in your profile but just be careful not to include any potentially off-putting quirks.
3. Write a good summary All LinkedIn profiles give you the option to write a summary about yourself. Many professionals use this space to talk about themselves and their achievements. This may seem like a good idea, but the whole point of social networking is to connect with other people, or help them. You should use the summary to explain what sets you apart from the competitors, and how you can help the reader with their needs.
You can still list some of your experience here, as long as it makes you stand out. For example, 15 years of experience in managing a department is nothing to sneeze at, and you can use this to your advantage by saying something like: "With over 15 years of experience in managing the finance department of a growing small business, I have worked with many clients to help them improve..."
At the end of your summary, include a call to action suggesting that those who are interested get in touch.
4. Network LinkedIn is a social network, and many users seem to forget that. A large, and arguably important, part of the platform is networking. This is how you increase your connections, and it does require a fair amount of work and input.
LinkedIn offers a ton of great groups and channels, many of which will fit your experience and skills. Take the time to join them, and interact with the other members. If people have a question that you can answer, go ahead and do so, be sure to post your own ideas and content as well. Over time, you will come to be seen as reliable, and if you start connecting with members, you will find your network grows.
Another way to develop your network is to add clients who have contacted you, or who you already work with. These contacts can be a great way to spread your network, and if you approach them at the right time, may even provide valuable testimonials.
5. Follow up As with anything in business, follow up is crucial. When you make a new connection, either on LinkedIn, or in real life, be sure to connect with them in a timely manner. Once you have connected, a follow up message sent within a couple of days might be worthwhile..
The key is to be consistent. If someone asks you a question, and you don't reply, they will think less of you. Taking a quick minute to reply will go a long way in creating valuable connections.
If you have a LinkedIn profile and would like to learn more about how to leverage it, please contact us today to see how we can help.
When browsing the Internet, what type of site do you spend most of your time on? For most people, that would be social media. It's hard not to find someone using social media these days. One of the less popular, yet still important, services is Google+. While the user base is considerably lower than say Facebook, it is growing. In an effort to increase numbers further, Google has recently introduced a number of interesting changes to Google+.
Here is an overview of the new Google+ features recently introduced.
A new layout One of the first things you will notice about the updated Google+ is the layout has been drastically changed. On the main (Home) screen you will notice that posts have been changed to individual cards, similar to the Google Now cards, and are arranged in either one, two or three columns. These posts now take up more space horizontally which makes it far easier to view more content at the same time.
The menu bar that took up the left-hand side of the previous layout has been moved and is now collapsible. If you hover over Home on the upper-left of the screen the menu will pop out from the left-side. Circles and related feeds have also been added at the top of the window and clicking on a related circle name will bring up content only from your friends in that circle.
Adding new posts has also been turned into a card layout which is found at the top-left of the content stream. The different options e.g., Text, Photos, Link, Video and Hangout, are now big buttons that you can push to create a related post.
Improved Hangouts Possibly the most intriguing new feature introduced is actually an update to the existing Hangouts. The numerous Google chat functions have been merged into a single chat and video messaging app available for Google+, iPhone, iPad, Android, Gmail and Chrome.
This means that you can host group chats for up to 10 participants which users can access through various systems. What this means for businesses is that you now have an easier way to communicate across multiple systems without having to worry about compatibility.
Better pictures and albums A key component of any social media platform is visual content like pictures and videos. Google has introduced some interesting photo based features that could help make your content even more attractive. One feature is Auto Enhance, which will touch-up photos by looking at factors such as blur, contrast, saturation, etc. From what we have seen, the touch-ups are effective in making your pictures look better.
There is also a new feature called Auto Awesome, which looks at the types of photos you upload and can do various impressive things. For example, if you upload a series of similar pictures, say a sequence of images taken one after the other in a short amount of time, Auto Awesome will create an animated GIF which you can share on your wall. This function can also create panorama or HDR images.
Auto Highlight is another recently introduced feature which uses an algorithm to analyze pictures and skip over duplicate, blurry or underexposed pictures while uploading them, supposedly leaving you with only the best pictures.
Hashtags The hashtag (#) has become popular on many social media platforms and is an easy way to find similar content. Google+ has improved the hashtag system and will now automatically add relevant tags to your posts. You will see these as small blue tabs on the right of the card, and hovering over these will show the relevant hashtag. If you click on it, the card will flip over and show you other posts that have the same tag. This could be a great way to find similar content and could help bring more exposure to your profile.
The new Google+ layout is definitely a big change compared to previous versions and could prove to be useful for your company's profile and online presence. If you would like to learn more about using Google+ please contact us.
To many business owners, social media is one of the most important marketing tools at their disposal. It's true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much more than just a marketing platform.
Below are four non-marketing oriented uses of social media that businesses could benefit from.
Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.
If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.
It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.
Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.
Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.
Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.
Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.
Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.
If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.
Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.
There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new layout and features that businesses with profiles will benefit from.
Here's a brief overview of the new features introduced with Pinterest's recent layout changes.
How to get the new layout
Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:
- Log in to Pinterest.
- Hover your mouse over your profile/business name at the top-right of your profile.
- Click Switch to the New Look.
- Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
- Press Okay from the Welcome to your new look! pop-up window.
When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.
Now, when you look at an individual pin (click on the image), you will notice a number of changes.
- You can see all pins on the same board.
- You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
- Most importantly, you'll now be able to see what other people have pinned along with the same image.
This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.
Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.
The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:
- Logging into your Pinterest account and going to business.pinterest.com.
- Pressing Convert your existing account and choose your type of business.
- Entering the relevant account information like the name of your business, address and website.
- Agreeing to the new Terms of Service.
If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.
After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.
This section will display a bunch of graphs including:
- The number of daily pins and pinners on your site.
- The number of re-pins you have done.
- How many times your content has been repinned.
- The number of clicks and website visits.
- The most clicked and repinned pins.
- The number of times your pins have been seen.
Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.
If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.
It's a sure thing that if you say 'social media', the vast majority of people will think of either Facebook or Twitter. These are two of the largest networks that are used, with users often having accounts with both. Because of this, it's not uncommon to see a trend develop on one network and expand to the others. One of the more common trends is the use of the hashtag (#). Do you know what it's for though?
The hashtag (#), commonly referred to on telephone systems as the pound key, is a character first used by users of the popular social network Twitter. According to the help forum on Twitter, "It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages."
Look at nearly any Twitter message and there will usually be hashtags attached. If you were to search for the term e.g., #Cloudbackup on Twitter, you would get a list of all tweets that have mentioned the above example. When Twitter talks about a 'trending topic' it means a subject that has become popular.
This way of categorization has become so popular amongst Twitter users that it's starting to spill over onto the other networks. Instagram for instance has given members the ability to add hashtags to pictures, so that they can be added to groups which can subsequently be searched for. Even Google has gotten in on the act, with Google+ and YouTube both supporting this system.
With Facebook, the hashtag has come to give context to a status. You've probably seen some status updates such as: I love Mondays #sarcasm #bored. This should be read with a sarcastic and slightly bored tone.
Because of the usefulness of the hashtag, some users have become overzealous in their use. Reading a Tweet that says '#Friday is #awesome, here comes a #fun #weekend.' just looks unprofessional and could put off followers.
While effective, there are some basic rules you should follow to help get the most out of your hashtags. Here's four.
- No long hashtags. Hashtags are meant to be short and associated with one word. Don't make the mistake of adding more than about two words together, as the likelihood of users finding the tag will decrease. e.g., #Cloudservicesareawesome should be avoided, use #cloudservices instead.
- Minimize their use. It can be tempting to hashtag every keyword in messages, however makes them look weird, while decreasing their readability. It is a good idea to limit use to one or two per message.
- The hashtag is special. Don't use it for everyday words. Instead use it for product names, or a special part of the announcement. Remember that you don't have to use hashtags in every message. Check out Samsung Mobile's Twitter feed to see a good example of proper use.
- Use a unique hashtag. If you can, try to use a unique hashtag, something that followers will be able to associate and relate to you. The key here is that when it's used, the user is referred to you, and only you. Do a quick search on Twitter for the hashtag you would like to use, to ensure it's not taken. Many companies will shorten their tag to initials or a shorter term, which is perfectly acceptable.
The Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they can also use it to learn more about potential new hires.
Here's three steps you can employ to learn a bit more about potential hires before they come in for an interview.
1. Google them Googling yourself can be seen as vain, however putting a potential hires name into Google Search is smart. You can enter their name along with specific queries that can help you narrow information down. One thing you can do is enter their name with double quotes around it and the city they are based in, this will help you find their presence on related social media sites. You can also put their area code, zip or postal code to narrow down the search.
The point of this is to help you find more information about the person without having to search on individual social media sites. This will also return results like photo albums, recent account activity and maybe even some hobbies and interest groups. Searching on Google, or other search engines is a good way to see if the prospective employee is legitimate.
2. Take a look on Facebook Almost everyone and their dog are on Facebook, so don't forget to search for them on this popular service. With the recently announced Graph Search, this should make searching a lot easier too. Enter their name, along with some specific interests or information from the resume and the chances of finding this person's profile go up.
While some would argue the ethics of doing this, you may see information or posts that counter information in the resume, or even paint a better picture of the applicant. For example, you can ask them about their family when they come in for an interview. It could prove to be a great ice breaker.
3. LinkedIn Most social media sites focus on the social aspect of people's lives, while LinkedIn focuses on the more career and professional oriented areas. Searching for the candidate on LinkedIn can often shed more light on their history, and may even showcase common links between you and them. If you notice that the candidate worked for a previous employee, you could contact that employee to see if they have any thoughts about the candidate.
Researching your future hires is a good idea because it can help you learn more about them than you might otherwise do from just an interview. It also gives you a bit of a deeper understanding of if they would be a good fit for the company. If you would like to learn more about how you can leverage social media in your company please contact us today.