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The true story of an SMB attacked by hackers

When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a […]

More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media. The reality […]

5 tips for a productive home office

Telecommuting can be a great strategy that allows businesses to save money and retain valued employees. It is quickly becoming a viable option for those that are looking to cut back their hours at the office while still being able to work productively in the comfort of their home. But despite the many advantages telecommuting […]

Do this to avoid the Windows 10 upgrade

Repetition is a proven way to incite people into action. Children use it to break down their parents’ psyche and get them to buy the latest toy, and advertisers use it to sell their product. Now, Microsoft is using the same tactic to try and get you to upgrade to Windows 10. But this time, […]

Top YouTube marketing tips

If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video. If you’re just starting out on YouTube marketing and don’t have a specific strategy in mind, […]

Should you recommend apps or wearable tech

As wearable technology and health-based mobile applications become more prevalent among patients, there is a growing demand for healthcare professionals to be able to recommend these to patients. Many people simply see this as an extension of medical advice, after all you are already recommending medications, treatments, and care options. Realistically, the decision to recommend […]

Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page […]