When Alan Weinberger founded the ASCII Group Inc. four decades ago, he was guided by the same principle that years earlier had led him to law school – the pursuit of justice.
Much like citizens who turn to the judicial system, small, independent PC resellers needed someone to watch out for them. If no one had their backs, those small players would be marginalized, he said. So, he started an organization to safeguard their rightful place in the market, and compete against established and would-be giants, Weinberger said.
“These were experts, and they were drowned out by the big players. They were being squeezed every way they could be squeezed. I said, ‘If we can put a group together, we can be like a big reseller.’ ”