“We are living in a digital world, and healthcare practices need a URL”. If Madonna could change the lyrics of her 1984 classic to speak to the healthcare industry, she may have sang something like this. A URL is just one facet of the digital strategy that hospitals and private practices alike will need to adapt if they wish to remain competitive in today’s world.
The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime.
Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.
People love websites like TripAdvisor, Yelp and Angie’s List for a reason: feedback from real customers is invaluable when making a purchase decision. When it comes to Apple’s iPad Pro, you may’ve had some difficulty tracking down what actual users think about the tablet as it’s still a new technology.
Think happy thoughts. Peter Pan knew the power of positive thinking more than any of us, which is why if he had a business today it would have likely been a great candidate for cloud technology. You see, half the battle when adapting new IT, whether it’s the cloud or managed services, is going in with the right attitude.
Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues.
A recent initiative to give healthcare patients access to the notes their doctor or clinician writes about their visit is continuing its meteoric rise across the country. OpenNotes began a few years ago by researching the benefits of allowing patients to have access to their doctor’s notes.
As more and more content management services are released to aid SMBs in online marketing, security risks also increase. One such helper is the image processing service ImageMagick. And while it has proven useful to countless businesses, it is now something you should be concerned about from a security standpoint.
Privacy and security concerns can derail a lot of great software ideas -- but Microsoft is determined not to let that happen to their browser-based Office Online services. Last week, the software giant announced that their cloud-based versions of Office would be available to be hosted locally, wooing over security skeptics.
