Last year was a good year for MSP growth. The new MSP Success Annual Reporting & Predictions Survey finds that a whopping 77% of MSPs increased their revenue in 2023.
David Stinner, president and founder of USitek, an MSP in the Buffalo-Niagara, New York area, finds the best marketing activity to drive growth has been networking— “building long-term relationships with people before they become prospects.” He adds that asking for client referrals “results in new business every year.”
Asking for referrals is key. But most important, according to sales and marketing guru Robin Robins, is to have a strategic
plan that fuels an endless chain of referrals. This plan includes building the “ask” into your sales process, publicly recognizing key clients through newsletters and your website, holding events and referral contests, sending thank you gifts, and more.